Articles written by

Alex Masterson

AI is transforming video production by automating tedious tasks and empowering creators to focus on storytelling and creativity. With faster workflows and scalable solutions, AI tools make high-quality video content more accessible and cost-effective than ever.

Effective video marketing requires tracking metrics beyond views and ROAS. Video production companies must monitor brand impact (sentiment analysis, earned media value), engagement (retention, completion rates), audience behavior (traffic sources, CTR), and content effectiveness (load speed, A/B testing) to deliver measurable ROI and business growth.

Building an in-house video content team typically costs over $100,000 annually and faces challenges including difficult hiring, management complexity, and high turnover. Most companies doing under $1 million monthly revenue can't justify these costs.

Discover the transformative role of AI in video production. Explore innovations in AI content creation, video enhancement, and automation that are reshaping the industry.

StoryVid is a newly rebranded video agency built to help brands turn one shoot into a full campaign. With strategy-first production, scalable assets, and distribution support, StoryVid delivers content that’s sharp, efficient, and built to perform.

Creative strategy is the most important growth lever in modern video marketing—and it’s what powers everything we do at StoryVid. This post breaks down our 7-step StoryCycle, a system that turns insights into high-performing video content.