.png)
The Viddy Awards are among the most competitive and prestigious events in the video production industry. Thousands of entrants from all over the world submit their creative works in the hope of winning a top award.
We won two.
Platinum. Gold.
It’s a testament to our team's work, and we’re excited and grateful to bring this level of accomplishment back to Lexington.
This achievement represents more than accolades on our shelf. It validates our approach to creating video content that doesn't just look good, but performs.
Every frame, every edit, and every strategic decision behind these projects was built around one principle: the creative only matters if it drives results.
The Significance of Viddy Recognition
The Viddy Awards are judged exclusively by industry professionals from the Association of Marketing and Communication Professionals (AMCP). With more than 2,500 entries from video production companies, network news operations, and advertising agencies across the United States, Canada, and 22 other countries, the competition represents the best work in the industry.
The judging criteria are rigorous: entries scoring 90-100 receive Platinum awards, 80-89 receive Gold Awards, and 70-79 receive Honorable Mention.
Our Platinum and Gold wins validate our commitment to balancing exceptional creative with strategic execution, proving that powerful storytelling and business performance aren't mutually exclusive.
Each award represents months of collaboration, strategic planning, and meticulous execution. They recognize our capacity to transform client visions into compelling visual narratives that achieve measurable impact in the real world.
The Award-Winning Projects
Our two winning projects are:
Experience Honors Education (Lewis Honors College) - Platinum Winner
Member Appreciation Sale (Feeders Pet Supply) - Gold Winner
Experience Honors Education - Platinum Award
Our Platinum Award–winning project was created in partnership with the Lewis Honors College at the University of Kentucky as a reimagined brand overview video for prospective students, families, and educators.
Over the course of eleven months, we worked closely with the college's leadership to plan, film, and edit a story-driven piece that captures what makes the Honors experience truly unique. From classroom moments to dorm life, faculty insights to global learning opportunities, we documented what it feels like to be part of this tight-knit academic community.
The video became a story-driven centerpiece for the college's recruitment efforts. We delivered multiple cuts and formats optimized for YouTube, websites, admissions events, and digital campaigns, giving the college a flexible content library to deploy across channels.
Within the first week of launch, the video outperformed previous promotional content in both engagement and watch time, resonating deeply with prospective students, parents, and alumni. It was organically shared by faculty and student leaders across university channels, quickly becoming the go-to asset for showcasing the college's value.
By focusing on narrative, cinematic visuals, and an emotionally connection-driven pacing, the content now reflects the modern, forward-thinking spirit of the program.
We’re grateful to have earned a Platinum Viddy Award, the top honor, for our work with the Lewis Honors College. It affirms our position in the market and the value we bring to educational video production.
(We feel our latest project for the arts academy at Harrison Elementary will also do well in the 2026 Viddy Awards competition.)
Member Appreciation Sale - Gold Award
Our Gold Award–winning commercial was produced for Feeders Pet Supply's annual Member Appreciation Sale, one of the retailer's largest promotional events of the year.
Over several weeks, our team developed, scripted, and produced a high-energy 30-second spot designed for YouTube pre-roll, digital campaigns, and in-store promotion. The video showcases the full shopping experience at Feeders, highlights their grooming services, and builds urgency around limited-time savings.
To support the broader campaign rollout, we produced six-second bumpers and user-generated content (UGC)- style social videos, giving Feeders a complete campaign toolkit tailored for each platform.
The campaign delivered impressive performance metrics. The 30-second hero commercial alone has earned more than a million views on YouTube, while the six-second bumper reached more than 50,000 viewers during the campaign period. Beyond view counts, the project increased in-store traffic and digital engagement, driving awareness and urgency in the lead-up to the sale.
Perhaps most significantly, the content provided Feeders with a refreshed brand voice: playful, community-driven, and customer-focused. By pairing strong creative with efficient production, we reinforced Feeders Pet Supply's positioning as the region's go-to destination for pet care and products.
Commercials are arguably the most competitive category to enter. Think of all the brand names throwing their video production entries into the ring. Winning a gold award means Lexington businesses now have an international-award winning commercial production company right in their backyard.
The Team Behind the Success
These awards wouldn't be possible without the dedication of our entire team. Each member brought their unique expertise to these projects. Their commitment to excellence, willingness to experiment with new approaches, and focus on delivering measurable outcomes created the foundation for our success.
Our clients deserve equal recognition for trusting us with their most important stories. The Lewis Honors College and Feeders Pet Supply embraced our strategic approach and supported creative decisions that ultimately drove the performance of these projects.
These partnerships demonstrate the power of collaboration between creative professionals and forward-thinking clients who understand that great video should do more than look beautiful—it should drive results.
Looking Forward
Winning a Platinum and Gold Viddy Award represents a significant milestone, but it also reinforces what we already believe: video production isn't just about creativity. It's about connecting that creativity to clear business objectives.
These accolades validate the direction we've taken as a company. We focus on video that drives measurable business outcomes, using a reverse-engineered creative process that starts with your goals and works backward to the creative execution. Whether it's recruitment, brand awareness, sales, or engagement, we build every project around what success actually looks like.
As we look ahead, these awards serve as both recognition and motivation. They prove that when you combine strategic thinking, exceptional storytelling, and a relentless focus on performance, you create video content that doesn't just win awards, it wins for your business.
