TLDR: Corporate videography is the tool Lexington business owners use to boost their brand’s visibility, reduce churn, train (and retain) employees, and connect with their customers.
Corporate Videography Types You Need To Know
Whether you know it or not, corporate videography is alive and well in Lexington. Tempur-Sealy showcases products like its 1881 Artisan edition mattress through product videos, and the UK Markley Cancer Center uses explainer videos for its research studies. Our most recognized brands know the power of corporate videos.
Corporate videography can do the same for your business, enhancing your visibility and engagement. These strategies aren’t just trends but essential tools. They can transform your brand.
What’s Corporate Videography?
Corporate videos are typically used to communicate brand messages and connect with an audience. It involves creating high-quality video content that showcases a company’s products, services, and values.
It's more than capturing an event.
Corporate videos draw attention to your products. They turn dull training sessions into engaging content. Done right, they help executive messages land and affect your brand and your people.
By integrating corporate videos into your marketing strategy, you can more easily convey complex information and engage viewers emotionally. It's powerful.
How Does Corporate Video Production Work?
Successful corporate video production starts with a clear concept.
At StoryVid, we want to learn all about your brand and audience first. We need to know your unique selling point. I also ask the clients I work with to walk our team through their buyer personas and their customers' pain points. This is how corporate video production should work: a vendor who is willing to get deep in the weeds alongside you regarding your ultimate business goals.
Why?
Because once we understand your brand and what you need, we can really start the production process. But until we know what will move the needle for you, everything else is moot.
(I'll dig into our unique production process later in this post, but for now, it's important to know that corporate videos play a unique role in reaching your audience; it's a unique workflow.)
These days, corporate video production is about delivering streamlined assets you can use across channels if it's something like a product demonstration. For employee training, it's about collaborating with your Learning and Development (L&D) team to create a video that is engaging and will impact the actual steps an employee must take in their position.
We aim for more than the surface-level training videos of years past (despite how comedic they are to watch these days), like this one from Old Country Buffet.
We shoot for polished, professional corporate videos that communicate your message and elevate your brand’s image. It takes us collaborating, but it's definitely worth the work.
Why Lexington Business Owners Need Corporate Videos
Lexington is a Fortune 500 city.
I'm assuming you already know that. And if you didn't, as a business leader in the area, you're not surprised by the high level of competition and talent that make our city great. There are the big-name brands here, like Lexmark and Florida Tile, but there's also the Uptown Cheapskate and Big Ass Fans of the world (two awesome brands we've partnered with), that have carved out their own space in their competitive markets.
One of their key strategies is corporate video.
We've produced three product videos for Big Ass fans that have helped them show off their offering and land clients.
That's why effective corporate video is a big driver powering some of our best-performing companies. Video production services like ours let you showcase your brand’s story in a compelling way. High-quality video content, like testimonial videos, can build trust and credibility with potential clients. By collecting testimonials from satisfied customers, you’re highlighting real experiences, making your business more relatable.
Training videos are another valuable tool; they help educate employees, ensuring they understand procedures and company values.
These videos boost your online presence. The goal of a corporate video should be to visually connect with your audience.
The 7 Different Types of Corporate Videos To Know
When it comes to the different types of corporate videos, you’ve got a range of compelling project types to contemplate.
From engaging explainer videos that clarify your services to exciting product launch videos that showcase what’s new, each style serves a unique purpose in telling your brand’s story.
These 8 are the types I know can really boost your brand.
1. Explainer Videos
An effective explainer video serves as a powerful tool for businesses looking to clarify their products or services in a visually engaging way. With the right video productions, you can connect with your audience and make complex concepts easy to understand. These videos not only help in showcasing a product or service but also add a dynamic element to your video marketing strategy.
2. Employee Onboarding Video
If you've ever joined a company and felt lost as all get out, you might have benefited from an employee onboarding video. It's one of the most simple corporate video examples, but they make a big difference. If you hire a corporate video production company worth its salt, it'll help you distill your core values, your mission, and your vision into a highly relevant video that helps new employees learn how they fit into the bigger picture.
3. Brand Videos
Brand videos play an essential role in shaping a company’s image and connecting with its audience. These videos illustrate your brand’s personality and values, making them perfect for engaging potential customers.
Corporate video production companies can help create product demo videos that showcase your offerings effectively, highlighting key features and benefits. We did that for the Lewis Honors College to help the college better connect with prospective students, parents, and alumni.
4. Event Videos
Event videos are a powerful way to capture the essence of important occasions in your company’s journey. Whether it’s a corporate retreat, an awards ceremony, or a team-building event, a well-crafted event video showcases your organization’s culture and achievements.
By highlighting key moments, emotions, and interactions, you create a visual narrative that resonates with employees, clients, and stakeholders.
Using various shots and careful editing, an event video conveys not just what happened, but also the atmosphere and excitement of the day. Imagine sharing these moments on your website or social media to help build your brand. It’s the kind of thing that gets people excited (and that can really boost your social reach).
Ultimately, event videos strengthen relationships and foster deeper connections with your audience, making them an essential tool in professional corporate videography.
5. Product Launch Videos (And Promotional Video)
When planning a product launch video, it’s essential to capture not just the product itself, but the excitement surrounding its introduction. You’ll want to showcase its unique features and benefits in a dynamic way that resonates with your target audience.
Think about storytelling; start with a relatable problem, then reveal how your product offers a solution. Incorporate customer testimonials, product demonstrations, or even behind-the-scenes footage to create an engaging narrative.
Music and visuals can enhance the emotional connection, making viewers more likely to share your video. Don’t forget to include a clear call to action that urges viewers to learn more or make a purchase.
A well-executed product launch video can greatly elevate your brand’s presence and drive sales. When we collaborated with Big Ass Fans, we wanted to not only showcase how awesome their product was, but to really put it into terms the end user would gravitate towards and be more likely to engage with.
6. Product Demo Videos
Product demo videos are essential tools for showcasing your offerings in a way that potential customers can easily understand. These videos allow you to present your product’s features, benefits, and unique selling points effectively.
By illustrating how your product works in real-world situations, you can help viewers envision its value in their lives. You might include step-by-step demonstrations, highlighting key functionalities while addressing common questions.
Strong visuals and concise narration keep the audience engaged and informed. Consider incorporating before-and-after scenarios to emphasize the transformations your product can achieve.
You’ll build trust and credibility by showcasing product quality and functionality. Remember, a well-crafted demo video can be the difference between confusion and clarity, ultimately driving sales and boosting customer satisfaction.
7. Testimonial Videos
Testimonial videos can considerably enhance your video marketing strategy by harnessing the power of authentic customer experiences. It's a great example of the type of video content that resonates with potential buyers. I know they’re powerful because they can offset any doubts a buyer might have. I think, especially in today’s world, that the testimonial video will be a key way to connect people with your brand and help them overcome any doubts they may have (or may have had surfaced from a bad post or review).
When potential clients see real people sharing their positive interactions with your brand, it builds trust and credibility. You’ll want to feature diverse customers and showcase various use cases to connect with a broader audience.
Keep the videos concise and engaging; aim for personal stories that evoke emotions and resonate with viewers. A well-produced testimonial video should emphasize the benefits of your products or services while allowing customers to shine.
Consider integrating professional-quality visuals and sound to elevate the overall impact.
The StoryVid Corporate Video Production Process
The StoryVid corporate video production process is unique in that it starts with your goals. We collaborate with you to tackle the key stages in the production process, pre-production, production, post-production, and distribution, and how each relates back to your goals.
One of the benefits of corporate video production done by our team is that we're not going to ship you one video. Let's say we're working on an explainer video. We're going to work with you to look through the lens of your users and then make a video that actually helps them use your resource. The major benefit of that is reducing churn. The more people who can keep engaged on your video, the less likely they are to experience frustration and seek out another solution.
Understanding this process will help you effectively communicate your brand story and engage your audience.
Pre-Production
Pre-production is where the project gets reverse-engineered for results. We start by getting clear on what the video needs to do for your business (sales, retention, recruiting, brand lift), then we build the creative around that outcome so production day isn’t guesswork. It’s execution.
- Define the objective first: what success looks like, where it’ll live, and who it’s for
- Script the story with intention: every line earns its place and the message stays focused
- Choose locations that support the goal: (visually, logistically, and brand-wise), not just what’s available
Production
This is where the planning turns into momentum. We align the crew with the right stakeholders inside your business before we ever roll camera, so everyone knows what’s being captured and why. Then we run clean systems. That’s equipment checks, tight scheduling, and on-set direction that protects quality while keeping things moving.
We also shoot for an asset stack, not a single finished video. That means you’re not walking away with “one file.” You’re walking away with options that can be shaped for different channels without losing consistency. And you’re not left out until the end: you’ll see progress as we build, with feedback captured in a structured way so revisions stay efficient.
Post-Production
Post-production is where the story gets its edge. We take the raw footage and turn it into a clear, polished narrative; then we push it further by building variations that work across platforms and audiences.
Editing shapes the pacing and structure, sound design adds professionalism and clarity, and color grading creates a consistent visual tone. Then we layer in branding. The goal isn’t just a great final cut; it’s a set of deliverables that actually gets used.
Distribution
Distribution isn’t “posting it and hoping.” It’s where you use real performance signals to make the content smarter over time, tracking what people watch, where they drop off, and what actually drives action.
- Platform-fit versions (web, email, paid, organic social) so the same message performs everywhere
- Retention + drop-off review to spot what’s working and what needs tightening
- Iterate based on data so each campaign improves instead of starting from scratch every time
Put Corporate Videos To Good Use
In the landscape of corporate videography, you can get lost in trying to pinpoint what’s going to work best. It’s why we start with your business goals and then reverse engineer the types of corporate videos that will help you most effectively.
The eight types I covered are just the surface. Our team would love to set up a time to talk if you’ve been trying to wrap your head around the benefits of corporate video and how to make all of this work for your company. Whether you’re trying to better onboard employees or need a product video to showcase how you stand out in the market, we’d love to hear from you.
