In an increasingly digital world, more and more businesses are finding that corporate videos are a necessary part of their marketing and communications strategy. Explainers, customer intro videos, internal training videos, and brand films are used by businesses to boost their brand, explain how they work, inform customers about services and products, and upskill staff.
What Are Corporate Videos?
Corporate videos are video content that has been produced by a company for corporate use. These videos usually have some of the following goals in mind:
- Promote your company, products, and services.
- Share positive customer and prospect testimonials.
- Attract new customers.
- Explain the inner workings of the company and its service lines.
- Train and retain talent through Learning and Development (L&D) initiatives.
Corporate video production is no chance event. Every shoot, script, and edit is driven by a purpose. In a crowded online video landscape, with hundreds of videos your audience will watch, the video you produce needs to stand out.
What Are the Most Common Types of Corporate Videos?
Video is one of the fastest ways to create brand perception. It can clearly convey your company message, and it’s a crucial feature of video SEO and of being found online.
Did you know that search results with a video thumbnail now make up 30% of all organic results? That’s a jump of 72% since 2023.
So, how can you make the most of the power of corporate video?
Step one is choosing the right type, and to do that, you need to know what options you have. I’ve got you covered.
Brand Video: This is your company's story told visually. A brand video captures your values and personality in a way that a landing page can't. It answers the question prospects are always asking: who are you, and why does it matter?
Explainer Videos: When your product or service is complex, explainer videos make it simple. They're one of the most widely used types of corporate videos in the SaaS and healthcare spaces.
Product Demo Video: A product demo video shows your offering in action. Instead of telling buyers why your product is great, you show them. These are especially powerful around a product launch.
Testimonial Videos: Real clients. Real results. Testimonial videos build trust more effectively than any ad copy. 91% of consumers say video quality impacts their trust in a brand. High-quality production matters here.
Training Videos: Employee training videos are one of the fastest-growing segments of corporate video production. Video-based training improves knowledge retention by 25 to 60% over text-based formats alone (SAVO Group).
Event Video: A great event video captures the energy of a product launch, conference, or company milestone. It extends the life of what happened and gives you promotional content that keeps working after the day ends.
How Does the Corporate Video Production Process Work?
A great corporate video production process begins long before production.
Pre-Production: This is where goals are defined, scripts are written, and the visual flow is storyboarded. At StoryVid, we spend significant time here. If your vendor rushes past this phase, the entire project suffers. A poorly planned shoot wastes production costs and produces forgettable content.
Production: This is the shoot. A professional production crew handles lighting, audio, camera positioning, and on-location directing. If your videographer isn't thinking about all of these elements simultaneously, you feel it in the final cut.
Post-Production: This is where video creation really comes together. Editing, color grading, graphic overlays, music selection, and lower thirds all work to polish what was captured on set. Good post-production is what turns raw footage into a polished final product that reflects your production values.
The corporate video production process, done right, is collaborative at every stage. That’s how we go about it. You shouldn't feel like a client being handed something. You should feel like a partner helping shape something. It’s why we’ve built feedback into every stage so that you’re not left guessing about what’s going on.
How Corporate Videos Build Trust and Increase Brand Awareness
When audiences think of a brand, what comes to mind is whether or not they trust it. This is often linked to how familiar people are with your brand.
Consistency and credibility are two of the core elements that establish trust for any brand. The corporate videos we create for Lexington businesses explore these elements through a range of engaging visuals and concepts. By the time your customer service team speaks with a customer, your well-produced brand video has already made a positive first impression. A brand video is a great way to introduce your audience to your brand before your customer service team ever answers the phone.
It’s meant to tell your company’s story, and by doing so, you are able to give your audience a more in-depth look into your brand before the content on your website has even been read in paragraph form. There is something about a well-done brand video that evokes emotions, drives home the message of your company, and gives your audience a visual and memorable connection to your brand.
Testimonial Videos can also be used to increase brand awareness by showing the faces of your employees and customers. Authentic testimonial videos can really stand out in a busy marketplace crowded with messages competing for attention.
By incorporating the correct video content into your marketing strategy in order to establish customer trust, you will not only have the ability to sell to that customer but also create a customer for life, loyal to your brand.
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How Training Videos Transform Employee Effectiveness
People sleep on creating effective training videos. The ROI is real. We’ve seen videos lay the foundation for retaining great talent and keeping everyone on the same page. There are likely a lot of employees on your payroll who learn better through video than written content and often don’t read instructions even when they are provided in video format.
Your team is drowning in PDFs and PowerPoint decks. And their eyes roll every time another internal meeting hits their calendars. In recent years, the approach to corporate training has shifted towards using video fixes that are repeatable, consistent, and engaging. The very best training videos are ones that can be repeatedly accessed by employees to help new joiners get up to speed quickly.
Video is one of the most powerful ways to increase retention and gain buy-in for some time to come.
How to Optimize Your Corporate Videos for Search Engines and Social Platforms
I say this a lot in my posts and when I’m speaking with clients, but there’s so much work to create an awesome video and get it posted that people get lazy and don’t optimize it. It’s sad. Every football season, we get a Not Top 10 clip on SportsCenter of a player who runs 60-plus yards and drops the ball before fully entering the end zone. Awful. But that’s exactly what it’s like when companies don’t optimize their content for search and social media channels.
Your video is more than just the content your team worked so hard to create. It’s also a potential goldmine of traffic and leads if you optimize it for search engines properly. This means sprinkling in a few keyword-rich titles and tags, writing a detailed, keyword-rich description, slapping some closed captions on there, and embedding the video in relevant pages on your site, like your landing pages.
These features can greatly increase the visibility of your video, and it’s no surprise that short-form videos show up in search results. In fact, according to Wistia’s 2025 report, this type of video has grown 183% in the last two years and shows no signs of letting up.
You also need to consider where you will distribute your video content in order to reach the largest audience possible. Although YouTube has the highest search volume, a lot of B2B buyers make purchasing decisions on LinkedIn. Knowing the platforms your audience uses to consume video is critical when developing a video strategy.
Optimize for all devices. Video can be played anywhere on the web. Ensure your presence and message are optimized on all channels, including social, owned media, and any paid campaigns you’re running.
When Should You Work with an Experienced Corporate Video Production Company?
For anyone thinking about creating a corporate video, the most important question is, ‘When should I use a video production company?’ The answer is the same for large or small businesses: as soon as possible.
At some point, the in-house approach hits a ceiling.
StoryVid has completed a variety of award-winning corporate video productions for Kentucky companies and clients around the world. From product promos for Big Ass Fans, to a brand overview video for the Lewis Honors College at the University of Kentucky, which won a Platinum Viddy award by the way, we create corporate videos that can truly boost your brand.
Create Corporate Videos That Move the Needle
Corporate video is a game-changer.
It can serve as the foundation for an entire marketing campaign with various uses for different audiences. Where big corporations with expansive video production budgets might use a single video in several different ways, a small to medium-sized business can pull an entire suite of different assets from a single shoot.
Use your video for marketing, training employees, and establishing trust with customers. Video does all three exceptionally well.
If you want to pour rocket fuel on your company's growth, you need to start investing in quality video production. Let's get started by figuring out your video needs and producing a high-quality video for businesses that gets real results.
