Experience Honors Education
We partnered with the Lewis Honors College at the University of Kentucky to reimagine their brand overview video — a piece designed to help future students, parents, and educators understand what makes the Honors experience so unique.
Over the course of eleven months, we worked closely with their team to plan, shoot, and edit a story-driven video that showcases the heart of the college. From dorm life to classroom moments, faculty insights to global opportunities, we captured what it feels like to be part of this tight-knit academic community.
Project Results
The final brand video gave the Lewis Honors College a premium, story-driven centerpiece to represent the heart of their program. Designed with flexibility in mind, the 5-minute cut was accompanied by shorter edits and delivered in multiple formats for use across YouTube, websites, admissions events, and digital campaigns.
Within the first week, the video outperformed previous promotional content in both engagement and watch time — resonating deeply with prospective students, parents, and alumni. It was shared across university channels and picked up organically by faculty and student leaders, quickly becoming a go-to asset for showcasing the college’s value.
More importantly, the video reframed how the Honors experience is communicated. By focusing on narrative, visuals, and pacing built to connect emotionally, the content now reflects the modern, forward-thinking spirit of the program — giving the college a piece they’re proud to lead with.
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