Teaching for Opportunity
We partnered with Test Prep Mom to bring founder Kati Johnson's personal story and online SAT course to life. Over six months, the project grew into a complete educational video library, a documentary-style brand film, and a series of short-form social videos designed to connect with students and families. By focusing on Kati's authentic teaching philosophy and the story behind her business, we created content built to educate, inspire trust, and reach new audiences organically.
Project Results
The project gave Test Prep Mom a professionally produced online SAT course and a library of marketing content designed to support its launch and long-term growth.
Over six months, StoryVid produced 25 educational videos, developed a story-driven brand film, and created 15 short-form social videos tailored for distribution across TikTok, Instagram, Facebook, and YouTube.
The campaign quickly demonstrated the value of authentic storytelling. One of the videos surpassed 100,000 organic views on TikTok without paid advertising, generating more than 9,500 likes, 3,900 saves, and 1,600 shares. The video also appeared in TikTok search results for SAT tutoring-related searches, extending its visibility to people actively looking for preparation resources.
With approximately 3,000 TikTok followers at the time, that single video reached an audience more than 30 times the size of Test Prep Mom's existing follower base. Beyond social media performance, the project transformed Kati's years of teaching experience into a scalable digital product. Together, the course and promotional content created a foundation for ongoing student enrollment, audience growth, and long-term brand awareness.
Build something that wins.
Tell us what you’re trying to achieve and we’ll map the right approach.
Real results every single time
Our work speaks for itself. Each project is a reflection of our commitment to quality, creativity, and results-driven storytelling.
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