More Than A Card Shop

The campaign significantly expanded Murph’s digital visibility across social media and local search during the first three months of the partnership.

On Facebook alone, Murph’s generated more than 500,000 views over a 90-day period, with 80% of those views coming from non-followers. Reels became the largest source of content consumption, accounting for more than half of all views, while total watch time increased by more than 3,000% compared with the previous period.

Local search visibility also accelerated. Google Business Profile views increased 1,140% higher, and search appearances were up 1,000%. Website and ecommerce activity also increased during the campaign. In the first month alone, site sessions rose nearly 70%, social traffic increased more than 500%, new customers increased more than 30%, and total sales increased approximately 8% compared with the previous period.

Together, the campaign gave Murph’s more than a single brand video. It created an ongoing library of creative assets, expanded awareness across multiple channels, strengthened local search visibility, and built a larger audience that could continue to be converted through organic content, paid media, retargeting, and ecommerce campaigns.

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