Greek Sing 2025

Client
Make-A-Wish
Date
April 12, 2025
Category
Social Content

We created a short video for Greek Sing, the University of Kentucky’s annual philanthropy event, to share the story of a young girl born with a severe congenital heart defect. Told through her family’s reflections and her own voice, the piece traces her journey through multiple surgeries, a life-saving transplant, and the joy of her granted wish.

The video was designed to balance honesty with hope, showing the challenges her family faced while celebrating resilience, generosity, and the impact of Make-A-Wish.

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Launch Party
The Office S02 E04
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RESULTS WITH STATS

Project Results

The final video became a centerpiece of Greek Sing’s fundraising efforts for Make-A-Wish, moving audiences with a heartfelt reminder of why the event matters. By blending intimate storytelling with an uplifting tone, the piece honored the donor family’s gift, celebrated the child’s strength, and gave Make-A-Wish a powerful tool to inspire continued support.

The video resonated deeply with viewers at the event, helping strengthen the connection between the cause and the community, and leaving a lasting impression on everyone who experienced it.

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