Thrift on Another Level
We partnered with Uptown Cheapskate to produce a fast, fashion-forward commercial designed to energize their brand and connect with a new generation of thrifters. Shot with social in mind, the piece was built for motion and made to move — with punchy pacing, sleek transitions, and eye-catching compositions. The result? A polished, on-brand video that elevates the look and feel of thrift, while staying true to the authenticity of the Uptown Cheapskate community. Delivered in multiple formats for web and social media, this video gave their team a powerful asset to share across channels and re-use for future campaigns.
Project Results
This campaign marked a corporate-level collaboration that set a new visual tone for Uptown Cheapskate’s marketing. After seeing the final product, the Lexington store—where the shoot took place—immediately brought us on retainer for a series of follow-up projects spanning the next three months.
The spot was distributed across a wide range of channels: digital billboards, in-store TVs, vertical mall displays, social media platforms, and branded booth TVs. With one high-energy production, Uptown was able to amplify their brand across every customer touchpoint, driving engagement and elevating their image throughout the region.
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