The Biggest Stocking
This holiday commercial for Feeders Pet Supply flips a familiar Christmas tradition by seeing it through the eyes of a family pet. On Christmas morning, two kids race downstairs to discover a modest stocking waiting for them, only to be outshined moments later when their tiny chihuahua charges in and reveals an absurdly oversized stocking overflowing with treats, toys, and food.
Shot in a single location with a small cast, the commercial leans into humor, scale, and heart to celebrate what the holidays are really about, spoiling the ones who make our lives better every day.
Project Results
The final campaign delivered four distinct paid-media variations, each packaged in multiple aspect ratios so Feeders could run the same creative idea cleanly across YouTube advertising and other paid placements without losing pacing, framing, or clarity. Instead of one “one-size” cut, they now have a purpose-built set of assets designed for testing hooks, tailoring distribution, and scaling what performs.
More importantly, the variation strategy gave Feeders a repeatable system for improving results over time. By building each version around a clear audience takeaway and a tight, scroll-stopping structure, the work supports smarter creative testing, faster iteration, and stronger consistency across channels, turning a single shoot into a broader performance library that can keep paying off long after launch.
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