Web
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Content Title
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XX%
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Socials
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Marketing
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Metric Title
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Overview
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Website
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Marketing
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Key Opportunity Areas
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Recommendations
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Impact
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Conclusion
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Who's it for
Built for the people responsible for growth
See how the Video Performance Report™ supports the specific decisions made by business owners, marketing directors, sales directors, and agency partners.
Find growth opportunities
Know where video can create the most business value.
See how customers experience your business online, where trust may be breaking down, and what video investments should be prioritized to support growth.
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Set clear priorities
Build a stronger video marketing strategy.
Identify gaps across your website, social media, advertising, and customer journey, then use the recommendations to guide campaigns, budgets, and future production.
Strengthen sales proof
Give prospects the information they need to convert.
Find missing testimonials, case studies, explainers, and sales-support content that can answer questions, reduce hesitation, and support stronger conversations.
Expand client strategy
Strengthen client strategy with a clear distribution plan.
Add an outside perspective to your existing work, identify missing creative assets, and receive recommendations that support paid, owned, and earned media.
Common Problems
The gaps in your content strategy
See where your current content strategy is falling short, why those gaps matter across the customer journey, and what needs to change to improve awareness, trust, engagement, and conversion.
01
No Video Strategy
Videos are created one project at a time without a clear role in the customer journey or connection to broader business goals.
02
Missing Customer Journey
Prospects may discover your business without receiving the information, proof, or direction they need to move closer to a decision.
03
Weak First Impressions
Your website, social media, and business listings may not clearly show what makes your company credible, different, and worth contacting.
04
No Distribution Plan
Video is often produced without a clear plan for how it will support social media, paid advertising, search, email, or sales.
05
Not Enough Proof
Sales teams may lack the testimonials, case studies, demonstrations, and explainers needed to answer questions and reduce hesitation.
06
Unclear Priorities
Without an outside review, it is difficult to know what to improve, what to create, and where your next investment will have the greatest impact.
Our Process
Get started in 3 simple steps
From purchase to clear priorities, our team handles the research and presents your findings in a focused Video Performance Report™.
Step 1
Purchase Report
Purchase your report and choose a time to review the findings with our strategy team.
Step 2
We Do The Research
We review your video presence, marketing channels, customer journey, and competitors.
Step 3
Get Your Report
Meet with our team to see what we found, ask questions, and walk away with clear next steps.
Report Deliverables
Insights from the report
Your report turns a full review of your video presence into clear findings, direct recommendations, and a practical plan for what to improve, create, and prioritize.
What we review
We look at the full picture
We review the channels, content, and visible performance signals that influence awareness, trust, and action, then identify the gaps limiting your video marketing performance.
Customer Journey
See how content supports prospects from first discovery through consideration, conversion, and retention, and where important information or proof may be missing.
Website
See how effectively your website uses video to explain what you do, build trust, and guide prospective customers toward the next step.
Social Media
Look at content activity, engagement, platform fit, video usage, and visible performance signals across your active social channels.
First Impressions
Understand what a prospective customer sees when they first find your business and whether your content quickly communicates who you are, what you offer, and why they should trust you.
Competitive Context
Benchmark your public-facing content and video presence against relevant competitors to uncover gaps, advantages, and opportunities to stand out.
AI & Search Presence
See how your content supports visibility across Google, YouTube, AI-powered search, and answer engines as the way customers discover businesses continues to change.
Client Results
What happens when you use the report
Businesses have used insights from their Video Performance Report to make smarter marketing decisions, implement changes, and build a stronger foundation for measurable growth.
+70% Website Traffic
Murph’s Trading Cards
After implementing our recommendations, Murph’s Trading Cards increased website traffic by 70%, grew new customers by 31%, and increased sales from new customers by 45%.
+84% Class Bookings
Mind Over Body Studio
After implementing our recommendations, Mind Over Body Studio saw a 84% increase in booked classes, while its website conversion rate increased from 2.1% to 3.7%.
+52% Conversions
Lonesome Day Records
After implementing our recommendations, Lonesome Day Records increased online conversions by 52% and generated 38% more customer inquiries.
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YOUR NEXT MOVE
See where video can work harder
See what’s working, uncover what’s missing, and know what to prioritize across your customer journey, content, and channels.
FAQs
Questions about your report
Get quick answers about what’s included, how the Video Performance Report™ works, what we review, and what you can expect after purchasing.
What is a Video Performance Report™?
It’s a customized report that shows how your business is using video throughout the customer journey. We look at your content, digital channels, competitors, and visible performance data to uncover gaps, missed opportunities, and areas for improvement, then provide clear recommendations and priorities.
Is this only for businesses that already use video?
No. If you already have a library of video content, we can identify ways to improve, repurpose, distribute, and get more value from it. If you use very little video, the report can show where video may have the greatest impact and where it may not be worth investing yet.
Can our marketing team or agency use the report?
Yes. The report is designed to work alongside business owners, internal marketing teams, sales teams, and outside agencies. Your recommendations are yours to use, whether they are implemented internally, by your existing partners, or with StoryVid.
What happens during the Video Performance Review?
We walk through the completed report with you, explain what we found and why it matters, discuss the highest-priority opportunities, and answer any questions. The goal is to make sure you understand the findings, what deserves attention first, and how the recommendations can be implemented.
Do you need access to our advertising or analytics accounts?
No. The standard report can be completed using publicly available information across your website, social channels, search presence, business listings, and other relevant touchpoints. If additional first-party data is available and relevant, it can provide more context, but access to your internal systems is not required.
Is the report based on real data?
We prioritize quantitative findings and measurable public signals wherever reliable data is available. Depending on your business, this may include publishing activity, engagement, audience size, video usage, platform activity, competitor benchmarks, reviews, search presence, and other observable metrics.